To address the challenge of sustainably scaling up both supply and demand for heat pumps, something needs to change. Helping people to lower their household emissions is one of our key goals at Energy Saving Trust, so we were keen to tackle this issue head-on. That’s why we are delighted to be working with innovation charity Nesta to help understand and break down the barriers that are currently preventing people from installing heat pumps.
We are collaborating to map out the user journey for customers, from when they start considering a heat pump right up until installation. We want to understand where the pain points are, where people drop out and where there is room for improvement. We are also trying to define what makes someone likely to be an early heat pump adopter, to help installers to identify and engage with the right customer base. Together, we hope that these projects will help to improve both supply and demand to help get the UK heat pump market off the starting blocks.
There are enormous benefits to working in partnership and both organisations bring a lot to the table. Energy Saving Trust has decades of experience working with householders, suppliers, and large data sets on UK energy use. Nesta brings experience in taking innovations from idea to impact, mixed methods to solve difficult problems and fresh ideas as a recent entrant into the decarbonisation sector.