According to the Climate Change Committee, 23% of total UK carbon emissions come from building stock. There are currently around 29 million homes in the UK, with 62% of those below the recommended minimum Energy Performance Certificate (EPC) rating of C. In England, an estimated 3.18 million households are classed as fuel poor (13% of all households).
Together, these households offer a large market that would benefit from advice on living more sustainably and energy efficient home upgrades, as well as support with grants such as the Warm Homes discount.
There are wider economic benefits to be gained from supporting improvements to the UK’s housing stock. According to Bankers for NetZero, retrofitting the UK’s building stock with low carbon solutions could reduce national energy costs by £7.5 billion a year, create more than 150,000 jobs over a 10-year period and cut carbon emissions by 20%.
You might already have some data that details the home energy characteristics of your region. This data can be used to target and support vulnerable energy consumers, fuel poor households, or households looking to invest in energy efficient products.