It’s important to get the right message to the right customers. Conversations about climate change won’t resonate as much with those living in fuel poverty as tips on how they can save money on their energy bills. Getting the message right and building tips and tools into your brand can add value to your services and increase customer satisfaction and trust in your brand.
One of the six trends currently helping brands stay ahead of what’s happening is sustainability, which includes showing your customers that you have an awareness of climate impact.
By showcasing your corporate sustainability and offering sustainable advice to customers, you’re more likely to appeal to the market of ethical consumers. A recent survey found that 66% of Britons believe long-term climate change is as serious as the Covid-19 pandemic, and should be prioritised in the green recovery.
With daily digital usage still steadily on the rise, focus on putting sustainability first by including energy efficiency and sustainable initiatives in your online communications with customers.