Not everyone who needs energy advice goes out to find it. There’s a lot of energy saving information available online if you know what you’re looking for, but often tips and information aren’t up to date, or don’t cover the wider benefits of saving energy and reducing carbon. It’s also worth noting that nobody knows your customers like you do, so investing in something that can benefit them could build customer loyalty and showcase your commitment to net zero.
For the UK to reach its net zero target, everyone will need to contribute. It’s becoming even more important to give digital advice to your customers about energy saving and sustainable lifestyle changes. While not everyone can afford renewable technology, for example, there are many simple and cost-effective ways to reduce your energy usage and carbon emissions.
Giving energy advice is no longer the sole responsibility of local and national advice services. A growing number of industries see sustainability as a critical objective and there’s an increasing trend towards banks and charities giving energy advice to reduce fuel poverty, offering guidance on energy efficiency, as well as increasing consumer awareness of sustainability.
Everyone can do something to become more sustainable at work or at home, so it’s worth considering how your organisation can help customers save energy and become more sustainable.
You might have the tools, but what about the messaging?
It’s important to get the right message to the right customers. Conversations about climate change won’t resonate as much with those living in fuel poverty as tips on how they can save money on their energy bills. Getting the message right and building tips and tools into your brand can add value to your services and increase customer satisfaction and trust in your brand.
One of the six trends currently helping brands stay ahead of what’s happening is sustainability, which includes showing your customers that you have an awareness of climate impact.