Measure, Plan, Act: a practical framework for delivering Net Zero in business

The Measure, Plan, Act (MPA) framework is a practical way to build a board-ready net zero strategy in three steps: 

1. Establish decision-grade data 
2. Set a costed net zero roadmap that’s embedded in your organisation’s strategy 
3. Deliver actions through day-to-day business systems (finance, procurement, operations and governance) 

At its core, the MPA framework helps leadership teams answer three commercially critical questions:  

• Where are our biggest emissions and cost? (Measure)  
• Which actions deliver the best return, fastest impact, and strongest credibility with stakeholders? (Plan)  
• How do we deliver, govern, and evidence progress so it survives budgeting cycles and procurement scrutiny? (Act)  

In today’s regulatory, investor, and customer landscape, net zero is increasingly a commercial issue. It affects tender eligibility, operating costs, risk exposure, and access to capital. 

For businesses, net zero no longer optional – it’s a strategic imperative. Yet many organisations struggle to translate ambition into execution. The challenge is turning intent into decisions that stand up to scrutiny and deliver measurable business value.  

Net zero programmes succeed when they’re treated like any other strategic priority: 

• linked to material business drivers 
• funded appropriately 
• measured over time 

In practice, the strongest business cases combine cost reduction, risk management, and revenue protection or growth. 

The Measure phase is centred on carbon accounting, the systematic calculation of greenhouse gas emissions across an organisation’s operations and value chain.  

The output is a carbon footprint baseline, which becomes the foundation for all future decision-making.  

Organisations typically measure emissions in line with the Greenhouse Gas Protocol, covering:  

• Scope 1: direct emissions (e.g. fuel use).  
• Scope 2: indirect emissions from purchased energy.  
• Scope 3: value chain emissions (e.g. suppliers, logistics, product use).  

A comprehensive approach includes scope three measurement and scope three reporting, which are often the largest and most complex sources of emissions.  

For senior decision-makers, carbon accounting is a strategic asset.  

It enables:  

• Risk visibility: identify exposure to regulatory and transition risks.  
• Capital allocation: prioritise high-impact decarbonisation investments.  
• Investor confidence: provide consistent, comparable Environmental, Social and Governance (ESG) data.  
• Commercial advantage: respond to customer and supply chain requirements.  

A robust baseline also ensures that organisations avoid the common failure mode of ‘action without impact’, where initiatives are implemented without addressing major emissions drivers.  

Advanced net zero consultancy goes beyond calculation. It includes:  

• Boundary setting and governance design.  

• Data collection and estimation methodologies.  

• Emissions modelling and quality assessment.  

• Identification of emissions hotspots.  

This creates a defensible, audit-ready carbon baseline across Scopes 1–3, enabling credible reporting and decision-making.  

Find your carbon footprint baseline 

The Plan phase develops a business net zero strategy grounded in evidence.  

Net zero strategy steps include:  

• Hotspot analysis to identify priority emissions sources.  
• Scenario modelling and pathway development.  
• Setting science-based sustainability targets (e.g. SBTi-aligned).  
• Defining timelines, governance, and accountability.  

The result is a strategic roadmap that aligns carbon reduction with core business objectives. 

Many organisations develop high-level strategies that lack operational traction.   

Common pitfalls include:  

• Over-reliance on assumptions rather than data.  
• Lack of integration with finance, procurement, and operations.  
• Insufficient focus on scope three reporting and supplier engagement.  

The MPA framework addresses this by ensuring strategy is anchored in carbon baseline insights, linked to specific owners, and integrated into your wider business strategy.   

A robust net zero strategy also supports compliance with evolving frameworks such as:  

• International Financial Reporting Standards (FSRS) S1 and S2.  

• Streamlined Energy and Carbon Reporting (SECR).  

• Corporate Sustainability Reporting Directive (CSRD) – for EU-linked organisations.  

This ensures organisations are not only reducing emissions but doing so in a way that’s transparent and credible.  

Build your net zero roadmap 

The Act phase is where organisations embed net zero into day-to-day operations.  

Typical actions include:  

• Energy efficiency improvements.  
• Fleet electrification and transport optimisation.  
• Procurement transformation and supplier engagement.
• Product and service redesign.  
• Operational and behavioural change programmes.  

Critically, this phase also involves ongoing carbon measurement and reporting, ensuring you track progress consistently.  

Sustained impact requires moving beyond one-off initiatives and towards repeatable systems.  

Leading organisations: 

• Integrate net zero into financial and operational decision-making. 
• Use digital tools for ongoing carbon accounting. 
• Build internal capability and governance structures. 
• Engage suppliers to improve Scope 3 measurement over time.  

This reflects a shift from consultant-led strategy to system-enabled execution where organisations take ownership of delivery at scale.  

The MPA framework is inherently iterative:  

1. Re-measure emissions annually.  
2. Refine strategy based on new data.  
3. Scale and optimise interventions.  

This creates a cycle of continuous improvement, ensuring organisations remain aligned with evolving targets and expectations.  

For executives and boards, the value of the MPA framework is that it turns net zero from an aspiration into a managed business programme. A programme with decision-grade data, clear owners, governance, and evidence of progress.   

It enables organisations to:  

• Manage transition risk (regulation, carbon costs, and supply chain requirements).  
• Reduce operating costs through efficiency, energy strategy, and waste reduction.  
• Strengthen investment and procurement readiness with credible data and reporting.  
• Protect and grow revenue by meeting customer expectations and improving tender competitiveness.  

Most importantly, the MPA framework ensures financeable, deliverable, and defensible outcomes. The actions are linked to material drivers, prioritised with a clear rationale, and tracked like any other strategic programme.