Do you want to share credible advice to help your customers save on their energy bills?
Get verified energy saving facts and figures with our Infact bulletin.
Speak to us today to find out what Infact can do for you.
What is Infact?
Infact is a digital bulletin with energy saving tips and easy-to-reference facts and figures you can use in your marketing materials.
Covering insulation, heating and cooling, appliances, lighting, water and solar power – the information can help your customers take action to reduce their energy use. You can also use it to offer your team low- and no-cost energy saving advice.
When you subscribe to Infact, you’ll get up-to-date, consumer-ready insights and verified data sent directly to your inbox. The information is regularly updated, so you can be confident you’re sharing the latest advice with your customers.
Verified brandmark
Our brand is trusted by consumers as a reliable source for energy saving advice. When you subscribe to Infact, you have the option to add our ‘Verified by Energy Saving Trust’ brandmark any time you use the insights. This gives your audience proof that the advice is impartial and valid.
Benefits
- Show your customers you’re there to help them save energy and money.
- Stand apart from other businesses with accurate energy saving information.
- Enhance your messaging. Get insights on policy and household energy use.
- Quickly and easily create campaigns with ready-made messaging.
- Build trust and loyalty by positioning your brand as a business that understands the problems your customers face.
What’s included in Infact?
The advice in Infact covers a range of motivations and budgets – from small behaviour changes to upgrading home appliances and investing in new technology. You can cherry pick the most relevant information for your customers to use in your marketing materials.
Each bulletin includes:
- Accurate and verified energy efficiency data.
- Behavioural advice.
- Purchasing advice.
- Home improvement advice.
- Key aspects of household energy use.
Here are some examples of the energy saving advice in Infact:
Behavioural advice
Setting your washing machine to wash at 30 degrees rather than higher temperatures could save £13 and 11kg carbon dioxide a year.
Purchasing advice
Choose an A-rated fridge freezer over an E model and you could save £380 and 420kg of carbon dioxide over the 17-year lifetime of the product.
Home improvement advice
Topping up your loft insulation from 120mm to 270mm and installing cavity wall insulation could save you up to £260 and 700kg of carbon dioxide a year.
For us, Energy Saving Trust is the trusted voice. We know we can share information with our customers and know that the savings our customers can make, by making small changes at home, are accurate. It adds that extra authenticity to our campaign.
communications advisor – vulnerability and social impact, Cadent
What types of businesses can use Infact?
- energy suppliers
- finance organisations
- retailers
- facilities management
- manufacturers
- healthcare
- local authorities
- housing associations
- third sector organisations
Support and implementation
When you subscribe to Infact, you’ll get the latest edition delivered as a PDF via email. The bulletin is regularly updated and reissued to reflect changing energy prices.
Looking for specific information? You can also request bespoke insights from our expert team.
To support our mission, Infact is available free of charge to:
- registered charities
- public sector organisations
- academic institutions
Speak to us today to discuss pricing.
Get in touch
Our experienced team is here to listen, guide, and work through challenges with you. Because the best solutions start with a good conversation.
Leave your details below and we’ll be in touch.
By submitting this form, you consent to Energy Saving Trust contacting you about your query. We’ll retain your information for seven years after the point of last contact. We may contact you in the future to ask for feedback on our service. Please see our full privacy policy or email [email protected].