Environmental sustainability has been a relevant issue for a while now, involving consumers, businesses and governments. According to our net zero research, consumers believe that respect for the environment should be a corporate responsibility and not just an individual one.
Many organisations are creating new products and services that can meet environmentally conscious trends within their markets. This is making ‘green marketing’ especially competitive, as there’s an increasing rush from brands to meet the needs and wants of customers in a sustainable way.
When it comes to energy efficiency, many customers still aren’t aware of all their options, so providing great advice can be the difference between winning and losing business.