The Warmer Homes Scotland campaign was designed to promote the funding package from Scottish Government, which delivers free heating insulation and more to eligible households in Scotland. The Home Energy Scotland service has stayed open throughout the pandemic, shifting from office-based call centres to home-based working without any disruption to customers.
Call volumes were low during the first lockdown and the number of referrals to the Warmer Homes Scotland scheme also went down. In August, we launched a targeted campaign to generate leads for the advice centres and drive inbound enquiries to increase referrals to Warmer Homes Scotland. We also wanted to increase traffic to the newly launched Home Energy Scotland website and reach a large number of households in or at risk of fuel poverty.