Do you want to share credible advice to help your customers save on their energy bills?
Get verified energy saving facts and figures with our Infact bulletin.
Speak to us today to find out what Infact can do for you.
What is Infact?
Infact is a digital bulletin with energy saving tips and easy-to-reference facts and figures you can use in your marketing materials.
Covering insulation, heating and cooling, appliances, lighting, water and solar power – the information can help your customers take action to reduce their energy use. You can also use it to offer your team low- and no-cost energy saving advice.
When you subscribe to Infact, you’ll get up to date, consumer-ready insights and verified data sent direct to your inbox. The information is updated to reflect current energy prices, so you can be confident you’re sharing the latest advice with your customers.
Verified information
Our brand is trusted by consumers as a reliable source for energy saving advice. When you subscribe to Infact, you have the option to add our ‘Verified by Energy Saving Trust’ brandmark any time you use the insights. This gives your audience proof that the advice is impartial and valid.
Benefits of subscribing to Infact
- Show your customers you’re there to help them save energy and money.
- Stand apart from other businesses with accurate energy saving information.
- Enhance your messaging. Get insights on policy and household energy use.
- Quickly and easily create campaigns with ready-made messaging.
- Build trust and loyalty by positioning your brand as a business that understands the problems your customers face.
What’s included in Infact?
The advice in Infact covers a range of motivations and budgets – from small behaviour changes to upgrading home appliances and investing in new technology. You can cherry pick the most relevant information for your customers to use in your marketing materials.
Each bulletin includes:
- Accurate and verified energy efficiency data.
- Behavioural advice.
- Purchasing advice.
- Home improvement advice.
- Key aspects of household energy use.
Here are some examples of the energy saving advice in Infact:
“For us, Energy Saving Trust is the trusted voice. We know we can share information with our customers and know that the savings our customers can make, by making small changes at home, are accurate. It adds that extra authenticity to our campaign.”
Communications advisor – vulnerability and social impact, Cadent
What types of businesses can use Infact?
- energy suppliers
- finance organisations
- retailers
- facilities management
- manufacturers
- healthcare
- local authorities
- housing associations
- third sector organisations
Case study
Cadent
Providing verified information and a trusted voice for Cadent and its consumers.
Case study
Wickes
Wickes has been using verified data from our Infact bulletin to help its customers make their homes more energy efficient.
Case study
British Gas
British Gas needed one central source of energy advice with independently verified facts and figures.Support and implementation
When you subscribe to Infact, you’ll get the latest edition delivered as a PDF via email. The bulletin is regularly updated and reissued to reflect changing energy prices.
Looking for specific information? You can also request bespoke insights from our expert team.
To support our mission, Infact is available free of charge to:
- registered charities
- public sector organisations
- academic institutions
Speak to us today to discuss pricing.
“We’re pleased to be working with Energy Saving Trust who can provide our customers with expert, trusted advice on energy efficiency and low carbon energy solutions to help them make their homes more energy efficient.”
Sustainability category development director, Wickes
Speak to us today to find out what Infact can do for you
Please note: we’ll rely on legitimate interest to use your information for our team to contact you about your query. We’ll retain your information for our standard retention period after the point of last contact. We may contact you in the future to ask for feedback on our service. Please see our full privacy policy or email dataprotectionofficer@est.org.uk.