Digital marketing is usually more cost-effective than traditional marketing and allows you to connect with your ideal target audience. Leveraging your online channels also allows you to increase customer engagement by segmenting your audience.
That isn’t to say that offline marketing doesn’t have its benefits – connecting with certain audiences, such as elderly or disabled customers, through offline methods can be an overlooked strategy. For example, leaflet printing or community engagement may seem like old tactics, but it can be very effective if you’re trying to gain some visibility in your local area.
Social media best practice – Having some energy saving quick-wins targeted and scheduled on key dates in your social media calendar can be a great way to get the attention of your customers. We suggest simple advice that can easily be implemented into your customers’ everyday lives, or links to more in-depth advice on your website.
You should also circle some key sustainability social media dates this year:
- Global Recycling Day is on 18 March
- Earth Day is on 22 April
- Stop Food Waste Day is on 28 April
- Water Saving Week runs from 17-20 May
- World Environment Day is on 5 June
- Cycle to Work Day is on 5 August